And second, from an advertiser's perspective--unlike the Disney channel, we are advertiser supported--the time in your life when you're making the most brand decisions that you'll hold on to for a very long time is when you get into your late teens and early 20s.
Just one single negative review apparently affects our brand-buying decisions.
The kids pretty much made all the creative decisions, which gave the brand its authenticity.
FORBES: A New York Mom Outsmarts Coke And Pepsi With A Cool Marketing Idea
The Apple document showed, among other things, that trust in the company's brand was a decisive factor in buying decisions in countries that include the U.S. and China.
Sure, she is an intelligent musician with lots of fans who gobble up her music, but Lady Gaga is not a lifestyle brand with the capability of influencing deep lifestyle decisions.
FORBES: Justin Timberlake Can't Save MySpace; But It Might Survive
Unlike the American brand, German federalism has the central government making the decisions, and the states are administrative conveniences that carry them out.
But they have a responsibility to keep the brand alive, organic and authentic in an intuitive way as company decisions are made.
FORBES: CEO As CBO: Chief Branding Officer - 7 Ways a CEO Can Boost a Company's Marketing Value
Decisions will be discouraged: let the fridge keep itself stocked full of brand-name products with optimized expiration dates and serving sizes.
However, Pfizer points out that 61 decisions in 23 states have ruled against claims that tried to hold a brand-name drugmaker responsible for injuries allegedly caused by a generic version of Reglan.
FORBES: Pfizer Wants Court To Rehear Generic Labeling Case And Avoid Tort Hell
ComScore evaluated purchase decisions amongst tablet purchasers and found iPad owners cared most about app selection and brand while Amazon Kindle owners cared most about price, followed by selection of apps.
FORBES: Smartphones and Tablets: Racing Toward Commoditization
The decisions they make now--move beyond footwear? sell shoes under other brand names? place a big bet outside the U.S.?--could determine whether this company will become the next Nike or another Greenberg disaster.
The decisions they are making now--move beyond footwear? sell shoes under other brand names? place a big bet overseas?
应用推荐