The Los Angeles-based footwear brand Creative Recreation makes a shoe that, with a little unzipping and unlacing, goes from high-top to low-top.
Andrew Strickman, former senior director, global consumer marketing at Yahoo and now VP brand and creative services at Move Inc.
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The best mobile using brand award was given to Garanti Bank and Elit was chosen the most creative brand in digital.
Linlithgow Palace hosted the Metiers d'Art collection by the French brand's creative director Karl Lagerfeld.
How might we be a next gen brand opens the creative floodgates and gets the juices going.
There is an opportunity for other creative brand activation and sponsorships.
Creative Brand Extensions: Particularly impressive are well thought out efforts by companies that have developed authentic ways to offer help that link back to their brand essence.
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It would take a brand planner two minutes to conjure up a creative brief for the Democratic brand using these key words: hopeful, caring, beneficial, understanding, changing (for better), ethical and innovative.
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Eurogamer: Overall, Kinect Star Wars is an incoherent and clumsy compilation, one driven more by brand synergy than any creative imperative.
He collaborated with Calyann Barnett, the creative consultant of Brand Wade, on various designs for the collection.
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In 1895, Alessandro Berluti founded his footwear brand on blending handmade craftsmanship with creative verve a mix that still embodies a certain artisanal ideal.
He sacked ineffective managers and pushed creative directors to revitalise the brand.
It was a strategic and creative endeavor from which any brand looking to keep, or in this instance, regain, its edge in the marketplace, could learn.
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The brand is run by Alan Eckstein and creative director Timo Weiland, who grew up between Florida and New York then majored in economics, Spanish literature and business management at Vanderbilt University before deciding he needed to go into fashion.
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"From a brand perspective Foursquare is still seen as a game in the eyes of many users and this may be seen as a move to add more credibility to its brand, " said Joe Ryrie, creative strategist at the Fig Tree Network.
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The kids pretty much made all the creative decisions, which gave the brand its authenticity.
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Ever the multitasker, he was also creative director of the renowned Finnish brand Artek from 2004 to 2009.
Even though they're servicing their brand, it feels like a really pure and creative exercise.
The have an established level of brand equity which earns them the right to be creative, fun, offbeat, wacky even in their tagline.
His latest ventures are the creative networks Planet Illogica and the clothing brand California Christiania Republic, designed as a tribute to an artist enclave in Copenhagen.
Roitfeld and Testino later teamed up with U.S. designer Tom Ford during his first years as creative director at Gucci to reinvigorate the brand with an innovative advertising campaign.
In general, it refers to men (yes, almost always men) who labor in creative and financial independence from name-brand watch companies owned by LVMH, Richemont and Swatch (think Piaget, Cartier, Vacheron Constantin).
Advertising can never be evaluated on creative strength alone, outside the category and the brand problems and strengths.
The original idea for "The Bay Lights" came from Ben Davis, founder of the Words Pictures Ideas creative agency in San Francisco, which has helped brand the Bay Bridge as it builds its new eastern span.
The team, which won the Brazilian championship in 2011 and captured the Club World Cup in 2012, has been very creative recently when it comes to capitalizing on its brand as well as the popularity of other sports.
The other part that's always tricky is the creative control because it's not in a brand's nature to relinquish control--they're used to making commercials, which are very controlled and highly manipulated 30-second spots that paint a pretty picture of their brand.
The related parties are the myriad partners TiVo has aligned itself with to help promote its brand:AOL Time Warner, DirecTV, Philips, Sony, Creative Artists Agency and so on.
Our acquisition of Marvel three years later combined Marvel's strong global brand and world-renowned library of characters with Disney's creative skills, unparalleled global portfolio of entertainment properties, and an integrated business structure that maximizes the value of creative content across multiple platforms and territories.
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The core idea was to begin to prepare the next generation of brand leaders to embrace creativity and learn how to lead breakthrough in the creative process.
Tellem and her group will collaborate with the creative community to develop unique, compelling storytelling experiences for the Xbox brand.
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