There are a number of options for how a brand can play its game creation.
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Additionally, this platform enables the creation of a brand, its respective ecosystem and assists start up business at finding a footing.
The public co-creation of your brand now means there is a dialogue going on about you no matter how you feel about it.
Then, in 2005, Asus announced the creation of its own brand of computers.
So I say to you, hold Brand X in the regard it deserves, and toast the folks that envisioned its creation and inception, but do not limit yourself to the potential that such a lovely brand X can bring into a cocktail.
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Crawford, a former marketer for motion picture companies and a pioneer in early web content-creation, knows a little something about brand positioning.
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When in 1993, Omega, a powerhouse brand, adopted the coaxial, Daniels's creation became the first successfully mass-produced escapement in more than 200 years.
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And with the new announcement of Susan Lyne as AOL Brand CEO, AOL has both the technology and the content creation DNA to take a serious shot at cable TV.
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Whatever your method of value creation, document your results and employ them to enhance your personal brand.
Ultimate Ears, a brand of Logitech, revolutionized the way artists perform music on stage with the creation of its custom fit professional earphones in 1995.
At this point, Jonah and his partners began seeing that the problem with digital marketing was that it was too focused on demand fulfillment and not enough on demand creation and began their quest to build a technology company that would provide brand marketers with the digital advertising analytics and intelligence that matter most to them.
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While there are many ways to look at these benchmarks, we recommend brand advocacy, efficiency, and continuous gains in profitable sales as good KPIs because they relate to shareholder value creation.
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