But for fund managers this is a second-best strategy, because it does nothing to build up the foreigners' brand names or to give them direct contact with potential customers.

ECONOMIST: Fund management

Our lone contact specific to the Matrix One brand, CTO "Allen K, " exhibited his own questionable behavior beyond just an unwillingness to give a last name.

ENGADGET: Ginsu knives, psychic hotlines and a $90 tablet: the story behind the Matrix One (update: more details)

They are reshaping what it means to be a retail brand by enhancing the lives of everyone who comes in contact with their product.

FORBES: Wisdom Of A CSR Pioneer

Each customer contact is an opportunity to retain a customer, create positive word of mouth, and build the brand.

FORBES: Seven Signs of a Customer-Focused CEO