Allen Adamson is managing director of the New York office of Landor Associates, a brand consulting and design firm.

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That could rankle some people, says Robert Passikoff, president of Brand Keys, a brand consulting firm based in New York.

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"Naming is getting more and more complicated because everything you do is global, " says Allen Adamson, the managing director of brand consulting firm Landor Associates in New York.

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Another company that has packaged and sold the Tiger Woods brand is the consulting company, Accenture.

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Crumbs perhaps grew too fast into suburban markets that couldn't support the brand, suggests John Gordon, principal at Pacific Management Consulting Group, a restaurant-industry analysis firm.

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Along with his continued active involvement in the Rio project, Dowdney has established a successful Fight For Peace academy in London, is consulting on projects in Africa and South America and has just lauched a sportswear brand Luta with 50% of the profits going to Fight For Peace and 50% to investors.

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