Yet it's been a mainstay of Lange's movement construction since the brand's rebirth.

FORBES: It's About Time

But drive on, and there are rows of shiny bicycles for sale, a brand-new bus terminal, a church under construction, sleek petrol stations.

ECONOMIST: Russia's western border

The technology in the Audi urban concept reflects the full capabilities of the brand, especially when it comes to ultra-lightweight construction.

ENGADGET: Audi's Urban Concept heads to IAA Frankfurt, tickles our EV sensibilities

To attract commercial contractors, some of whom resent tripping over weekend amateurs in the orange stores, Nardelli is keeping some recently acquired construction supply firms (like White Cap Construction) as stand-alones operating under their own brand names.

FORBES: Magazine Article

Land Rover's global brand director, John Edwards, is hopeful the Evoque's lightweight construction and relatively low fuel consumption and emissions make it well suited to the job.

BBC: Business

The new robotics from Polaris display the same high quality engineering, rugged construction and reliability that pool owners have come to expect from the brand.

ENGADGET: Polaris' pool-cleaning robots get updated with added intelligence, four-wheel drive

Nextel phones, which consist mostly of a line of phones produced by Motorola (nyse: MOT - news - people ) under the iDen brand, are the phones of choice for messengers in New York City, construction workers, factory managers and others who are in constant communication with a select group of other people equipped with similar phones.

FORBES: The Push-To-Talk Push

"We feel strongly that American factories can offer us that shape, and a lot of it has to do with the shoulder and the construction of the jacket, " said Cuan Hanly, vice president and brand director of Jack Spade, which produces all of its suits at Southwick.

WSJ: The Hottest Fashion Label: Made in the U.S.A.

Once the construction is complete, Starbucks can accelerate the openings of juice bars under the Evolution brand.

FORBES: Starbucks' Aggressive Expansion And Shifting Business Mix Are Keys To Earnings