Then, in 2005, Asus announced the creation of its own brand of computers.

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The Crowns picked a crowded, low-margin business, selling brand-name computers and parts, for their Tempe, Ariz.

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The Crowns picked a crowded, low-margin business, selling brand-name computers and parts.

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Its plan was simple--sell low-end, brand-name personal computers bundled with Internet access for a monthly fee.

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But can Apple also use its new brand power to sell more computers?

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The makers of Punch started with the idea that creating media for a brand-new medium, tablet computers, requires a whole new approach.

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The Brand Keys 2012 Customer Loyalty Engagement Index reveals that consumers choose laptop computers on the basis of anything but security.

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One floor down from Mr Prewitt's office, somewhere at the end of a maze of grimy corridors, new carpets and computers have been installed for the comfort and convenience of a brand-new Census Monitoring Board.

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Commodore computers ushered in a generation of technology enthusiasts, who grew up with and loved the brand and models.

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