And the recall of nearly a half-million Chevrolet Cruzes over the last several weeks may be one factor that has knocked down demand, although GM executives instead cite intra-brand competition from other models such as Malibu.
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Best Trick events have helped the X Games become the premier brand of action sports competition, and their cancellation greatly hurts the future of those sports.
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Acura sales had peaked at 209, 610 in 2005, but the brand has fallen out of favor with the customers since, partly because of less investment in the brand as well as competition.
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It said its new brand, MyFerryLink, increased competition and brought more choice for customers.
And when the Baltimore Colts left town to Indianapolis in 1983, the Redskins faced no local competition for their brand in the Mid-Atlantic states either.
And in a world where competition in every brand category is only increasing, identifying a relevant way to set your brand apart can only help.
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In the southeast, the only real competition for the Redskins brand during the 70s and 80s were the Miami Dolphins.
Given that tobacco companies are all but prohibited from advertising, how can a premium brand differentiate itself from the cheaper competition when it sells its cigarettes in an identical box?
No one will know who you are, what you stand for, and what you can bring to the table unless you define your brand and position it relative to your competition so you get noticed.
The problem of competition is compounded by very little brand recognition.
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Increasing Coke's share is an expensive proposition in the face of stiff competition not just from Pepsi-brand cola, but from fast-growing smaller brands such as Cadbury Schweppes' Dr Pepper and sport drinks like Pepsi's Gatorade.
Increasing Coke's share is an expensive proposition in the face of stiff competition not just from Pepsi-brand cola but from such fast-growing smaller brands as Cadbury Schweppes' Dr Pepper and sport drinks like Pepsi's Gatorade.
In the end, it's about setting the brand apart from the "healthy and very fine competition out there, " Boden says.
Toyota is to streamline its sales network this year and launch its premium Lexus brand in the home market next year, intensifying competition.
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While the country's economic engine has kept humming despite the ongoing euro-zone crisis, startups here face difficult conditions for securing funding, as well as plenty of competition for resources in a market where brand-new Berlin-based tech companies are considered on trend.
Otherwise, when the competition attacks, customers will forget about the brand and defect.
"It is going to have a bit of competition but Paypal is an established a trusted brand, " said Ms Zoller.
Launched in 2008 the Groupon brand flourished: It had a killer app, zero competition, the necessary commercial infrastructure, few decision makers, pumped investors, millions of consumers, a unique process and minimal risk of failure.
The team uncovered universal insights that Mahindra could maximize to leapfrog the competition and establish itself as a salient and original brand.
And it will achieve this goal only by selling the network of petrol stations associated with its lesser Italiana Petroli brand, a deal approved this week by Italy's competition authorities.
Directed by Neil Pepe and performed by a top-of-the-line ensemble cast led by Keith Carradine and Hunter Foster, "Hands on a Hardbody" is a fictionalized version of the much-admired 1997 film documentary about a Texas endurance competition whose contestants must keep one hand on a brand-new pickup truck until they walk away in frustration or collapse from exhaustion.
It was the perfect spot for him: he solidified the identity of the organization, based on an industry-changing brand book, in a way that kept them out ahead of the competition for years.
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While he knows that the recipe for brand success includes having a simple idea and executing it with discipline and laser focus, he and his team also know that another rule for brand success is to look hard, very hard, at what the competition is doing before establishing a differentiating idea on which to stake a claim.
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The playing field in that competition has just become a little friendlier to the makers of the brand name drugs: Pfizer, Sanofi, Bristol-Myers Squibb, GlaxoSmithKline.
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Not only would succeeding mean diluting the Lego brand beyond recognition, but the closer Lego got to its goal the more competition it would face from the likes of Disney and Hasbro.
With his oversight as CEO of Clear Channel, Pittman is once again not just taking on the competition (his own former company included), but reinventing a media brand category altogether.
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The case also is unusual because Zoloft has had cheap generic competition since 2006, so it's no longer advertised, and little brand-name Zoloft is sold.
The competition between BMW and Mercedes-Benz for No. 1-selling luxury brand in the United States was nearly a dead heat through November, with the final outcome pending December sales results due Jan. 4.
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While Netflix may be able to launch more quickly in these regions by leveraging its core technology and experience generated in the U.S., it lacks brand awareness, and in the U.K. in particular, faces much more substantial competition from Amazon, BSkyB and BBCUPlayer.
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