David, like all our full-time editors and reporters as well as our contributors, is building his own brand and community around his topic-specific knowledge.
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And his instincts about brand and community are simply extraordinary.
One of their most valuable brand assets is their authentic community of brand-fanatics united by their common love for the brand.
If we remember that brands are belief systems (created by a system of belief that includes creation story, creed, icons, rituals, a special lexicon, nonbelievers, and leader), then we realize why the Super Bowl has become a brand with a community of millions who surround the biggest event in American sports history.
And we have numerous services to offer, including: artwork, audience research, marketing and advertising, public relations, design, technological expertise, sales and distribution, brand association, community services, update and notification services, bundling, and of course, editorial.
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He expects branded social games to earn 10 to 35 cents per user because these games reach an established community for the brand.
You can even join the community as a brand, which you cannot do on Facebook, and you can interact with your potential customers, influencers, and people of interest.
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It will be interesting to monitor how Change.org proceeds in the future in accepting advertisers whose presence may well pose a disconnect with how its community perceives its brand.
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Since most customers listen to and trust peers more than advertising and collateral, a glowing recommendation is incredibly powerful in sustaining customer loyalty, building equity in your brand, and strengthening your community.
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While younger start-ups may embrace the art of holding a contest featuring video submissions to get strong word of mouth out and about in the community for their brand, other businesses considering throwing a contest may be harder to persuade.
Increasing conversions means building brand loyalty and bolstering the Hispanic community with reassurances that their needs are being understood and addressed.
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While Facebook remains a relevant channel for user acquisition, enterprises rely on their own communities to drive sales, brand advocacy, social sharing and community ideation.
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The payoff has been a growing community built around the brand promise by supporters who have a strong sense of ownership in Change.org and how it delivers.
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And insofar as a brand is nothing more than a community of people with shared beliefs, brands are still as relevant, as resonant, and as vital as ever.
Sullivan built his brand, an audience and a robust community over 12 years.
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These may include the sale of brand new luxury homes in an upscale Nashville community for half their marked value or a bank giving away a foreclosed property in a poor Detroit neighborhood for back maintenance.
For better or worse it seems brand managers continue to look through the lens of community management by the numbers, or more specifically, a magic number for likes on Facebook or followers on Twitter.
This system increases the sense of community, belonging, and personalization that the brand works hard to create.
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Are your channels informed based on community insights, or overtly driven by the brand agenda you wish to push?
People also could sign up through Facebook, taking advantage of another community engine and also creating direct links between the brand and its potential customers.
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With locations in nearly every mall across the country, the behemoth brand can become a more intimate space, tailored to each local community.
Every time the change is proposed, some liberals will brand it a "giveaway to the rich" and the business community will add objections of its own.
Tellem and her group will collaborate with the creative community to develop unique, compelling storytelling experiences for the Xbox brand.
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Civic marketing is when those associated with a brand volunteer resources, time or talents to serve the needs of the community.
While it might be initially tricky to monetize such events, stores could partner with other organizations to help sponsor events, and it would potentially increase sales, brand appeal, and give even the largest chains a feeling of local community.
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She says that her community members sometimes call her Miss Vodacom, because she represents the brand.
Thus, in launching this community a popular celebrity exponentially leverages the value and visibility of her brand for herself and her stakeholders.
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MessageVine develops own-brand instant messaging services for mobile phone operators that enable them to build a community of desktop and mobile messaging users, according to the company's Vice President of International Operations, Amit Rahav.
Our Nokia community needs heroes, those with a healthy dose of enthusiasm for the brand.
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