In fact, for brands that believe in transparency, the business model itself is becoming the cornerstone of brand communication and the most critical step towards customer engagement.
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Brand and communication consultants are warning that the IPL brand is in "choppy waters", and the league needs a "stronger game plan to rejuvenate the brand".
Apple has doubled its sales of iPhones, turning it into the 4th largest brand in the mobile communication arena.
Brand Keys was selected based on the transformational nature of our Digital Platform GPS: groundbreaking syndicated research that links brand strategy with digital communication platforms, enabling brands to locate the spot where strategy and technology intersect.
Clever campaigns combined with new approaches- such as Cultural Movements which center on communication between brand and customer, can turn occasional buyers into loyal brand followers and active provocateurs in a movement that turns other consumers into the same.
Traditionally, brand was essentially viewed as a communication and fundraising tool, but we found that a new paradigm was emerging where brand was increasingly being considered in a strategic way, fundamentally anchored in the mission and values of an organization and critical at every step in the theory of change of an organization.
The team developed a story telling strategy that focused on two-way communication between the brand and customer.
We need to make sure our communication of the core brand idea is not only reinforced in the store, but that it can stand alone in the store.
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Companies must maintain "good housekeeping" during a recession, such as product quality and good distribution systems, but he suggests that clear brand association and leadership comes through communication.
Immerse yourself in regular, off-the-cuff communication with consumers about the brand.
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He engineered the S spice brand which is driving business involving technology-innovations, communication and entertainment.
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Device manufacturers TCL Communication Technology (under the Alcatel One Touch brand) and ZTE today announced their intentions to manufacture the first devices to feature the new Firefox OS, using Snapdragon(TM) processors from Qualcomm Incorporated, the leader in smartphone platforms.
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Opening up a two-way communication channel with customers is vital for building a brand for your business in Web 2.0.
Success in media-related brand building involves the right mix of market analysis, effective communication, the ability to build relationships, organization and persistence.
Two-way communication between the consumer and the retailer can increase brand loyalty since the consumer feels he is making a direct impact on the purchasing process.
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While our ability to substantially increase our reach is growing through social outreach, viral adoption, and an increasing number of communication channels, conversely our ability to manage our brand image is impacted by this very same new marketing reality.
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Tango's mission is to connect people with the most rich and meaningful experiences, and to mark the occasion, the company unveiled brand new features that continue to illustrate how combining high quality communication services with compelling content helps to differentiate Tango from other services.
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But when we take time to honor the people in our presence, admit when we are wrong, and slow down to really think about our communication with one another, we are showing the smart side of our brand when using our smart phones.
To succeed in this new environment, marketers need to move away from one-way communication and towards a true value exchange, where consumers interact with the brand continuously because they are getting more than just a slogan, but an experience that transcends the product itself.
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