It aims to make sure models share invisible features like seat frames, without sacrificing brand character.
Russell Brand voices the main character, a rabbit who would rather play the drums than do his time as the Easter Bunny.
The photo says: This is a luxury brand, but with character.
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Another feature of the new MINI Connected App, this service offers a further innovative in-car entertainment option to make your driving fun even more varied, in keeping with the unmistakable character of the brand.
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But the future of this character looks bright, as does the potential for brand integration beyond the traditional movie and video game tie-in.
Bulleit distillers were thrilled to find that the additional years resulted in a special expression of Bulleit bourbon that provides a rich, deep, incredibly smooth sipping experience that maintains the inherent character and high rye content for which the Bulleit brand is best known.
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Not only does Craig endorse the Omega brand personally (see his Omega profile), but his movie character endorses it as well.
"When you have an iconic character, it makes what can be a difficult transition for a brand that much easier, " he explains.
Gina is actually a fictional character based on a model who starred in a 1970s ad campaign for a Brazilian brand of toothpicks called Rela Gina.
Result: A brand I admired, one I could see myself settling down with, has revealed a disturbingly desperate side to its character.
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