One neat thing about the brand channels is that they also auto-personalize in response to reader signals.
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Reaching consumers with your brand message across channels, formats and devices is central to successful marketing today.
In addition, content creators will be able to create and brand their own channels on the new BitTorrent client.
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The brand now has five channels, including Shut Up Cartoons, a YouTube-funded channel that features 16 cartoon series.
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However, as more and more social networking sites pop up, how do you manage your brand across all these channels?
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Narrative brand strategies across multiple channels can be hugely successful, but Pepsi is having a hard time finding the new Pepsi generation because it needs to find itself first.
The opportunity to establish the brand as a thought leader in multiple social media channels, such as webcasting and podcasting, allows brand managers to proactively manage marketplace perceptions of their business.
This means that product development is driven by customer insights, that brands are truly relevant to the target audience, and that all channels deliver the brand experience the customer was promised and expects.
The objective for all marketers is to use the in-store experience to reinforce the brand benefits as communicated in other channels.
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Finally, as customers engage with the product and the brand post-purchase, relationship channels of communications such as email and Facebook should be used.
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Through expansion overseas, they aim to gain access to new distribution channels, international managers, brand recognition and technological expertise in global markets.
The new channels are as much about brand-building as making money.
But some US networks and cable and satellite companies are worried about what it means for them in terms of advertising revenues as well as "brand identity" and viewer loyalty to channels.
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Interestingly, among all the online channels where consumers can now find brand information, the Yahoo!
This means investment into organizational design on a global scale, establishing brand visibility, building worldwide supply chains and channels of distribution, and all of the rest of the complex set of activities that go into making a successful multinational corporation.
And the brand promotes them to start conversations in their social channels.
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Television is like rain and we catch the rain in buckets and re-deploy it to the social channels to make our sales opportunity and brand grow.
Once having come up with the idea, the next challenge is being able to communicate it across a broad array of branding channels, places where consumers experience the brand, the most important of which is the shopping environment.
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The big global firms certainly have invested in departments focused on brand-building and consumer engagement via the primary social channels (mostly prodded by their forward-thinking, marketing and measurement-driven clients at CPG companies).
While our ability to substantially increase our reach is growing through social outreach, viral adoption, and an increasing number of communication channels, conversely our ability to manage our brand image is impacted by this very same new marketing reality.
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One tactic that might be lost in all of this is the importance of using social media channels to build trust with your current and potential brand advocates.
This is just one of the many internal and external communications channels we use to continually help our people build our global brand.
Are your channels informed based on community insights, or overtly driven by the brand agenda you wish to push?
Consumer giants like Hitachi, Philips, and Sony carry reliable brand names, understand ease-of-use requirements, and have distribution channels, he said.
Instead of just approaching potential sponsors with his list of racing awards, he now comes to them with a business plan--counting the hours of TV coverage in Europe and how much it would cost to advertise in such channels, for example, to show potential clients that an investment in his brand would be a wise move.
CMOs are drowning in myriad media channels from direct to social, with a connected public that can slam out opinions about their brand at any time.
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The brand has expanded and is now one of the five or six power brands in the country in the department store channels.
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