Landor Associates, a New York firm that specializes in corporate branding, consulted with Citi on the brand change.
Microsoft hopes that the Nokia brand will change all that.
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By Scott Goodson, chairman and founder of StrawberryFrog, and author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. (McGraw Hill, April 2012).
Once you have created this personal dialogue with your communities, and others have begun to see it, you will be amazed at how quickly your brand perception will change and grow in the market.
The former believe only measurability, mainly by clicks, can produce meaningful results in online advertising, while the latter quite reasonably still believe in the power of compelling ads to change brand affinity and buying intentions, often months down the road.
They decided they had a great thing going and were reluctant to dramatically change the brand.
Deals are made under the mistaken assumption that customers will remain loyal even as the brand they love will change.
This fundamental shift in brand evaluation behavior should change the way we view awareness and the value we place on it.
On evidence, the brand of football should change to reflect his principles of playing the game at pace with fluid passing.
Channel Four said it wanted to replace the T4 brand to reflect the change in viewing habits and find new ways to serve its younger viewers.
Mr. VIN WEBER (Former Republican Congressman, Minnesota): The question that I hear Republicans talking about is, do we need to change the brand, or do we simply need to refurbish?
However, times change and the brand lost some of its relevance but still garners extraordinary awareness.
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Yet, for all its attractions, is it possible for a government to change a national brand?
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In a recent Time Magazine article on the changing role of Ronald McDonald the clown, this point was emphasized, symbolic of the change in a brand once centered on children that has fundamentally widened its focus.
This was name brand things too as I have found that at Wal Mart they price of their own off brand can be so close as to not change my mind, the same price or in a few cases more then the name brand.
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Liquor brand Karlsson's hopes to change that with the U.S. debut this week of its first vintage vodka.
There will be plenty more arrivals at Club Med, thanks to their ability to change and reinvent their brand.
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There is that dynamic change which is a brand new feature, but also you will be able to generate reports directly on the device about new streets, for instance.
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And of course, any brand which successfully mixes business with positive change deserves to be celebrated in this new era of movement marketing.
Technologies frequently change, but a great brand goes on and on.
Wal-Mart Stores Inc. is working with the first lady to make healthy change in its Great Value brand, to reduce the cost of fresh produce, and to tackle food deserts.
And Obama wanted nothing less than a change from conservatism to his own brand of 21st century activism.
Is there a risk of alienating customers who never initiated a brand switch but are forced to make a change anyway?
This will change dramatically in the case of brand immersive apps, as the medium will be an actual extension of the brand itself, becoming a vehicle to develop complementary revenue beyond the product sale.
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Every time the change is proposed, some liberals will brand it a "giveaway to the rich" and the business community will add objections of its own.
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