Yet that is all the more reason to worry about the dilution or destruction of Virgin's brand capital.
Yet traditional firms still have three huge advantages: brand, capital and a customer base.
This also underscores something about the persona of the Capital One brand.
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It appears from the report to be related to the revenues generated by products with the specific company brand names, the capital required to produce and market those products, and their future potential.
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Roku will use the new capital to build further brand awareness through advertising, develop new international markets, and increase engineering and production to support sales growth of both hardware and digital media services on the platform including advertising, games, transactional and pay-per-view video as well as content packages.
Chad Brand is the managing partner at Peridot Capital, a Registered Investment Advisory firm out of Pittsburgh.
Cultural Capital gets at how a brand fits in to that culture.
Impact investments deliver ancillary benefits in brand, reputation, media coverage and social capital.
Chris Malone is chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
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Marchionne has long wanted to bring the Alfa Romeo brand to the United States, but has lacked the capital resources to do so.
This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
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The Industry Standard and its regional editions flourished when dot.coms were flush with venture capital cash they could use to advertise and build their brand.
This latest purchase is expected to clear regulatory hurdles, following another announcement from Hertz this morning that it will sell its budget brand, Advantage, to Franchise Services of North America and Macquarie Capital.
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Renault F1 team president Bernard Rey revealed they had decided to maintain a strategic commitment to the sport with the help of Genii Capital, a Luxemburg based firm specialized in new technologies, brand management and motorsport.
With help from Jeffrey Parkhurst, managing director of business strategy at Mindshare, a WPP-owned media agency, we valued the brands by looking at brand earnings over the past three years, subtracting a charge for the capital employed and then taking a percentage of earnings based on the role brands play in each industry.
If the transaction were to happen (final bids are due this week), VF Corp. would incorporate the Billabong surf brand into its portfolio leaving other brands owned by the Billabong International to Altamont Capital.
Part of the acquisition called for the elimination of the ING brand, so the bank formerly known as ING Direct will soon be known as Capital One 360.
Venture capital firms are revving up their hiring of marketing experts to enable them to brand themselves and reach out to both prospective investors and those promising companies looking for funding.
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The venture capital company BMW i Ventures was founded in 2011 under the BMW i sub-brand, to provide financial support for companies developing mobility solutions for problems in densely-populated cities worldwide.
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The contribution that four important intangible assets--reputation, innovation, management and human capital--make to a company's market value is deemed to be its corporate brand value.
Armed with a master's in social work, Morris Shechtman specializes in "human capital development, " a term the L.A.-based counselor uses to describe his brand of therapy.
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