Interestingly, Canon is the only major camera brand that has not yet introduced a mirror-less model.
The collapsed High Street camera retailing brand Jessops has been bought by a group including entrepreneur and Dragons' Den star, Peter Jones.
The phonemaker's attempt at increasing its exposure to the lucrative mobile music and gaming market is seen a key step for the company that made its mark in regions such as Western Europe with its music-focused sub-brand Walkman phones and camera-focuses Cybershot handsets.
ENGADGET: Sony Ericsson's PlayNow Arena: 1 million, DRM-free songs on Monday
Admittedly, packing a gaggle of lenses around your waist may brand you as an overzealous camera geek, but we suspect that those in the market for such a product would hardly care about that.
ENGADGET: Insert Coin: Quikdraw targets lens fumblers and multiple camera packers (video)
Once-upon-a-laugh-track, many brands kept the humor strictly off camera, but Brand Keys has put one of those categories under the research microscope to see how humor is working in a field once thought far too serious to put in the hands of comedy: Car Insurance.
This is the hero, the device chosen to lead the charge for Samsung as it ventures deeper into 2013, and it's fitted with the best of everything: a 1080p Super AMOLED display, 1.9GHz quad-core (or 1.6GHz Exynos 5 Octa 5410, depending on market) chipset, Android 4.2, 13MP camera and a wide assortment of brand-new firmware amenities, to name just a few.
Currently all the marketing and brand focus in the category is dominated by the camera and the storage.
Not only did British funnyman Brand rummage through Shawn's underwear drawer (on camera, no less), the multicourse meal was prepared by Wolfgang Puck.
That coming-out party began when Cisco decided to hide the Linksys logo on its home wifi routers and play up its own brand in 2007, and it culminated with its buyout of Flip camera maker Pure Digital last year.
The Polaroid Z340 camera delivers the same instant experience that is synonymous with the Polaroid brand: a simple, quick and easy way to capture, print, share and create with snapshots from our lives.
This new camera model is part of the Liquid Image Xtreme Sport Cams (XSC) Brand Line which revolutionizes wearable cameras.
ENGADGET: Liquid Image Xtreme Sport Cam goggles hands-on Hands-on
You see his playful side in the one-of-a-kind model Shaq commissions to hype his brand around the NBA's annual All-Star weekend--including a shoe phone, a camera shoe and a remote-controlled car shoe.
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