More than direct profit and loss, sponsorships of highbrow sporting events are about brand building.
Facebook, Google, Apple, technology, the web the frontier is opening up for global brand building.
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What are ten high-performing customer service reps worth as a marketing and brand building investment?
He belongs in New York with the Yankees as a means of brand building.
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Brand building and technological development all but ceased in China during this 30-year period.
But what advantage will they have when TV budgets no longer control brand building?
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Mayer says the franchise represents smart brand building and characters that people have an affinity to.
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But not everyone uses the internet, and nor is it seen as particularly good at brand building.
Founder Jennifer Donogh is the president of OvalEye.tv, a producer of live, streaming media aimed at brand building.
"We are especially keen to tap their expertise in cross-selling, data mining, strategic marketing and brand building, " says Kwek.
Brand building is essential for many industries, but historically professional services firms have been reluctant to invest in brand building.
The next finding that caught my eye was the fact that brand building has decreased year-over-year from 2012 to 2013.
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Whether they were aware of it at the time or not the founders stuck to the basic rules of brand building.
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Further, perhaps it could be true that ads shown to people as they socialise will be more effective at brand building.
In reality, there are a variety of benefits for an organization, from brand building, to staff retention, and even improved client stickiness.
The technology and the call centre may be expensive but the true costs - and real success - come with brand building.
Success in media-related brand building involves the right mix of market analysis, effective communication, the ability to build relationships, organization and persistence.
The post-World War II period perhaps marked one of the greatest periods of brand building and technological development in the United States.
Yet, brands will need a more balanced measure of success, taking into account brand building beyond the immediate impact of a message.
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Not traditionally considered a consumer brand, this military institution has established a powerful identity with the U.S. public through nontraditional brand building.
Yet as the world becomes increasingly interconnected and as more and more consumers engage with brands, brand building could take on another dimension.
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It is not uncommon to see significant brand building initiatives, even innovative marketing from professional services firms such as Accenture or Cap Gemini.
Sharing also extends this value in the arena of brand building because sharing helps advertisers flag the conversations they should be tuning in to.
These days, when it comes to brand building, everything is connected.
Today the significant opportunity in brand building is to maximize one idea across the globe, to create an inspirational rallying cry for a global consumer movement.
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Good brand building has always involved initiatives that help consumers understand why one product is meaningfully different from another and how it can fit into their lives.
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Without 60 years of brand building history that forces the brand onto a traditional track, the team was still able to innovate and take the brand to a different place.
And with this distinction, Mahindra ushers in a new era for its brand, but also innovative brand building thinking for the future in the face of growing change and media fragmentation.
Alas, next generation brand building has its challenges too.
Brand building is not only about sourcing new monies.
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