Segmentation enables marketers to capture behaviors and attributes about their Web and mobile visitors in order to create content tailored to their location, their time of day, type of browser or operating system, or even their brand of mobile device.

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Google also features a line-up of cloud applications that make it a virtual one stop shop, and greatly enhances its brand, including Gmail, Google News, Google Docs and Spreadsheets, Google Chrome browser, Google reader, Froogle and the neat Google Earth.

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It can work with any brand of printer and any device type (provided they are running Google Docs or the Chrome Web browser).

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Microsoft is in hot water with big-brand advertisers over its implementation of Do-Not-Track by default in the latest iteration of its Internet Explorer browser.

FORBES: Microsoft Sticks With Do Not Track Default: And Boy Are The Advertisers Angry