It was the perfect spot for him: he solidified the identity of the organization, based on an industry-changing brand book, in a way that kept them out ahead of the competition for years.
FORBES: 2 Ways Google, Facebook - And You - Can Keep From Becoming Obsolete
We started small, building our company and our brand one book at a time, one day at a time.
The higher ed world is all abuzz about the release of a brand new book by sociologists Richard Arum and Josipa Roksa, titled Academically Adrift: Limited Learning on College Campuses.
Basically, three things: its massive national retail footprint, its brand in the book business, and the Nook ereader.
While Andy Milligan, a partner at business consultancy, Caffeine, and author of football business book "Brand it Like Beckham, " said that club owners, the Glazers, may go into "overdrive" in the next 24 hours to reassure global stakeholders that the club's stability, on the pitch, is not at risk.
But at the reading for her new book she advised brand-builders to throw popularity to the wind.
It isn't enough that you've a brand new and very sparkly picture book out.
Taking a page from Sir Richard Branson's book with the Virgin brand, Fernandes is leveraging the AirAsia name and logo to bring low-cost travel to hundreds of millions of people.
From the book's publication, the brand image of Xerox was no longer what Xerox wanted it to be.
His first book, Uprising about building your brand in the age of uprisings and movements has been published by McGraw Hill.
Here at CES 2013, LG's introing a brand-new Windows 8 line: the Tab-Book and Tab-Book Ultra.
ENGADGET: LG Tab-Book Ultra Z160 and Tab-Book H160 hands-on Hands-on
Early on Open Air made the decision to build the book from scratch rather than partner with an established brand.
FORBES: Is It A Book Or An App? Digital Publishing Combines The Two In A New Medium
"There is a tremendous opportunity to re-energise a wonderful brand and to re-establish Waterstone's at the hub of the UK book world, " he said.
Likewise, if you look at the first famous bartenders guide, the Savoy Cocktail Book, Plymouth gin is called for in more recipes than any other name brand spirit.
FORBES: New Gin, Old Gin, And The World's Best Distillery Tour
The brand new, redesigned Fly Delta app for iPhone was also released today with the ability to book tickets and other features including integration with Passbook and iPhone 5 features.
ENGADGET: Delta introduces Fly Delta app for iPad, iOS 6 Passbook integration
One of the reasons I was so excited to write my book is that it gives readers step-by-step instructions to building a personal brand online, from figuring out how they fit in, to choosing the right tools and using them efficiently.
应用推荐