Simply put, blogging helps to brand you as an expert and sets you apart from your competitors by educating your prospects and your clients.

FORBES: Business Blogging for Fun and (Hopeful) Profit

Because even the smallest business can use blogging to put a human face on its brand and enable it to look larger than life.

FORBES: Business Blogging for Fun and (Hopeful) Profit

The length of Bird's posts are unusual, even by blogging standards, causing even her biggest fans to brand her a maniac.

FORBES: Media

But if you are old generation, or a brand, the chances are the world of apps is as impenetrable as creating websites was before blogging came along or before Facebook made it a breeze.

FORBES: Creating An App Goes the Way of Facebook and Twitter - Easy and Free