But could an Apple or a similar trusted brand become a real friend and co-manage information about me?
With locations in nearly every mall across the country, the behemoth brand can become a more intimate space, tailored to each local community.
If we remember that brands are belief systems (created by a system of belief that includes creation story, creed, icons, rituals, a special lexicon, nonbelievers, and leader), then we realize why the Super Bowl has become a brand with a community of millions who surround the biggest event in American sports history.
"The Guy Fawkes mask has now become a common brand and a convenient placard to use in protest against tyranny - and I'm happy with people using it, it seems quite unique, an icon of popular culture being used this way, " he says.
Quite simply, this brand has become as experiential a lifestyle brand in the last five years as any brand out there.
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Today the world of brand licensing has become a kind of elaborate docking exercise.
One explanation is that Apple products have become a brand-name accessory, the technological equivalent of another Japanese favorite: a Louis Vuitton bag.
Your name is ready made to become a brand.
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While he's keeping mum in anticipation of another stock offering, he recently told Newsweek magazine that DreamWorks Animation will become a brand-name on its own, selling everything from bed linens to Broadway productions.
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Duke's success (three national titles during the past 17 years) has enabled head coach Mike Krzyzewski to become a brand unto himself, appearing in commercials for American Express (nyse: AXP - news - people ) and Chevrolet, a division of General Motors (nyse: GM - news - people ).
Jewelry designer Jennifer Fisher, a Southern California transplant to New York, said that a sleek down parka from the brand Finger in the Nose has become a classic in her two kids' closets, and in her gift-giving repertoire.
To become a next gen challenger brand, existing brands have to work a lot harder.
We believe 2013 will be a tipping point for our brand in Europe as Yelp continues to become a trusted local resource.
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Creating a consistent brand that resonates with a particular audience has become more important than ever.
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LifeScan Ultra, which has been on the market for approximately a decade, has become a ubiquitous brand.
In other words, he's the guy to watch as the company enlarges its footprint and works to become a global brand.
After 47 years, the Super Bowl has become a powerful brand in its own right, able to deliver millions of viewers and demand millions of advertising dollars.
The Blackstone Group bought it about a year ago, but I can pretty much promise you even without even asking them: unlike LaQuinta Inns, Motel 6 will not become a Hilton brand.
To start off, the company should try to focus on its core strengths that had helped it become a popular brand in the first place-its core audience of enterprise users and BBM fans.
Like a broad-forces historian, he sets out to explain how a relative latecomer, starting out after Matsushita in the rubble of post-war Tokyo, should become a 20th-century icon with a brand name as well known around the world as Coca-Cola.
Remember, people will forgive one or two blunders, but when they become a regular occurrence they also become a regular part of the brand people come to expect from us.
Across the world, no basketball player has become a bigger global brand than this member of the Los Angeles Lakers.
Erik Prince, the controversial founder of Blackwater Worldwide, has resurrected the Blackwater brand in what he hopes will become a new video game franchise.
After a decade of hype from Meier's former company, MicroProse , Meier's name has become a powerful videogame brand name, associated with brainy strategy games.
Kaplan says he thinks The Melt can become a very powerful brand, and that you could eventually see products from The Melt in your home, whether soups or kitchen equipment.
She empowered the sales staff to become a powerful force of brand advocates.
Japan may ultimately get its act together to become a high-value brand producer and player in Asia's new consumerism.
He also attacked the notion of employee engagement, which has, of late, become a necessary component of brand management at companies.
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After building its business on making switching equipment that forms the backbone of phone and computer networks, Huawei is trying to become a business and consumer brand.
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