Rather than marketing under a "Brand Australia" umbrella, the country's better wine outfits want to create a range of regional brands with quality--and higher price points--as the focus.

FORBES: Magazine Article

Perhaps you could add Oprah to the list of farewells, given she became almost a brand ambassador for Australia in her final season.

BBC: May: A month of goodbyes

Foster's Group's the Little Penguin brand, which includes five varietals from Australia, offers a four-pack of pint-size bottles.

FORBES: Magazine Article

Fosters has not only the famous (but not always pricey) Penfolds brand but also Lindemans and Little Penguin from Australia, and Lion Nathan markets labels like Cockatoo Ridge and Jindalee.

FORBES: Magazine Article

All their main rivals are planning to race brand new cars from the start of the season, which begins in Australia on 6 March.

BBC: SPORT | Motorsport | Formula One | Ferrari to unleash new car in May

Australia gets a novel product that maps perfectly with the country's brand--an imaginative, fun-loving place to play and do business.

FORBES: A Can-Do Country