One of their most valuable brand assets is their authentic community of brand-fanatics united by their common love for the brand.
This is where the authentic activation of leadership directly impacts the business as leaders now become extended brand assets for the businesses they serve.
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So understand what your brand assets are and continue to present a captivating multimedia snapshot of what your brand is about, at any given time.
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Of course, I generally represent employers and I counsel them to be vigilant about protecting their social media brand and assets.
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Yahoo has, in addition to a great brand, great assets that I think are still playable.
While plants and equipment maintain their worth, it's the intangible assets like brand names, customer loyalty and strategic alliances that suffer in such debacles.
We've taken another look at Trump's real estate and other assets, including the brand value of his name.
Like other intangible corporate assets, such as brand or employee loyalty, they are difficult to measure and quantify.
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These assets--the brand, the audience, the financial strength and the technology--position us to capitalize on this pivotal moment for Yahoo!
It has to be done in a thoughtful way that preserves the key assets, protects the brand and allows for the development of next generation products that , in turn, allows the company to not only survive, but also gives the company a future.
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The key is to leverage your assets in ways that advance your brand of leadership.
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Tobacco firms from the United States, for example, assert that the Canadian government's requirement that health warnings on cigarette packets should be bigger than the brand name amounts to expropriation of their intangible assets.
They not only have brand, and market position, but cash, assets, employees and vendors in position to help them be even more successful!
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If persistent, this trend amounts to a catastrophe for an industry that holds its most valuable assets neither in gold vaults nor in brand value, but in brainpower.
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He is willing to pay for intangibles, like a consumer brand name or a newspaper monopoly, provided those assets throw off "owner's profits"--cash that can be extracted from a business after necessary capital outlays are paid for.
This means that marketing is no longer viewed as merely a tool for building market share or short-term revenues, but is instead considered a strategic investment in building critical intangible assets, such as customer relationship and brand equity, which produce important long-term profits.
Wall Street is saying that engineering, brand recognition and other intangibles are together worth three times as much as assets you can see and touch.
Last week, the Times Co. said it is putting The Boston Globe and its related assets up for sale to concentrate on The New York Times brand.
From Assets to Albatrosses Today's entrepreneurial superstars have learned to take the gossamer wings of thought, brand power and speed -- i.e.
You looked at your assets within the context of the digital world, and you figured out a way to make an old brand category newly relevant and exciting.
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