They show how you can turn your supply chain into a brand asset.
They see the iPad brand as being the last asset that the company owns that has any value at all.
Trust is the most valuable asset that any brand, company, or individual can possess and it starts with being able to trust ourselves.
Wade, an eight-time NBA All-Star and two-time NBA Champion, was a big asset to the Jordan Brand.
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The most simplistic, though often fatal error made is to assume brand value is simply an inheritable asset.
The other asset is the online brand the company has created.
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Its main asset is something that no digital brand can compete with: huge retail space on a national scale, as well as the guts to envision a future that is barely clear and believe in it.
It also includes entertainment fees (The Apprentice) and what he insists is his most valuable asset: the Trump name (his brand).
Assuming Christie wins re-election this year, which is far from a foregone conclusion, he has one powerful asset going forward in national politics: The Republican brand has suffered a great deal in recent years.
He believes that the relative anonymity of his company can be used as an asset to make the business more about the sponsor's brand than his.
To be a long-term asset, partnership marketing must be in alignment with what each partner brand stands for.
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"It's a great brand, and it makes a lot of sense for Berkshire, " said Berkshire shareholder Paul Lountzis of Lountzis Asset Management LLC.
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