Control of the Motorola name was thornier both men viewed the brand as fundamental to their businesses.
But these guys are as sensitive to the Carson brand as any major corporation.
If not, it could mean a hit to the brand as well as hefty legal liabilities.
"She was as much a creator of that brand as he was, " she explains.
"The company has built a strong brand as an entry-level PC maker, " he says.
"Profits and exposure of the brand as a promoter of good Italian products, " says Trapani.
He is a Samsung Galaxy spokesman, but no one is fingering the Korean brand as the culprit.
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First of all it shines light on the Jordan Brand as more than just a sneaker brand.
On the other are the compelling needs to tailor and edit the brand as consumers increasingly demand customization.
The Lenox Corporation will make and distribute home goods sold under the AERIN brand as early as 2012.
Of course, Brand as media company has been virtually perfected by Red Bull.
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Adidas is trying to reposition the brand as clothing to be worn for exercise such as yoga and dance.
They tend to focus on its tactical traits and refuse to regard the brand as an organism of sorts.
"'FDA-approved' is just about as good a brand as we have, " said Dodd.
As with the brand as a whole, it seems time to move on.
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We describe a brand as being a collection of perceptions in the minds of the audience that enable choice.
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PepsiCo is best known for its namesake cola brand as well as its Frito Lay products (including Doritos and Cheetos).
They see the iPad brand as being the last asset that the company owns that has any value at all.
These events spurred sales for the brand as they were conveniently located near stores where fans could purchase Jordan Brand products.
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"We are delighted to be partnering with such a globally recognised blue-chip brand as RSA, " said Cricket Ireland chief executive Warren Deutrom.
"It's not so much that the brand as we know it is dead, but the way it's communicated has changed, " Cohen says.
You are entitled to run your own brand as you see fit.
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As a cheater, his brand as a corporate spokesperson is forever tarnished.
Such waggish parody and jokes (intentionally in poor taste) effectively memorialize the event, threatening to decisively vitiate the Carnival brand as a result.
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It was then that we decided to expand the whole story of the characters into a new medium, while controlling the brand as well.
Biden's broader goal is to make McCain and Palin's basic credibility an issue, thus damaging McCain's previous brand as a practitioner of straight talk.
Panasonic (called Matsushita until it adopted its best-known brand as its corporate name last year) had great difficulty combining two of its divisions in 2004.
Polar, which at the time owned a local soft-drink brand as well as extensive beer operations, jumped at the chance to land the Pepsi business.
My recommendation to Republicans: Work harder to differentiate yourself from progressives and Democrats by forging a clear, unambiguous brand as the party of smaller government.
Wouldn't it be a good idea if some large fraction of Chevy's dealers just closed their doors for the good of the brand as a whole?
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