Companies must maintain "good housekeeping" during a recession, such as product quality and good distribution systems, but he suggests that clear brand association and leadership comes through communication.
Our track record of innovation, combined with Sprint's strong brand and local leadership, provides a constructive beginning toward creating a more competitive American wireless market.
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"Our track record of innovation, combined with Sprint's strong brand and local leadership, provides a constructive beginning toward creating a more competitive American mobile market, " said Softbank's chairman and chief executive Masayoshi Son.
This article is by Dr. Erich Joachimsthaler, founder of Vivaldi Partners, an innovation strategy and marketing firm and co-author, with David A. Aaker, of Brand Leadership and Hidden in Plain Sight.
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Well Kellerman points out that it is important to understand that our current brand and understanding of leadership if very different than how leadership used to be understood and taught.
It also highlights the need for brand leadership, and not just brand management.
HVB, even if it plugs its property hole it still lacks a coherent strategy and brand: new leadership could bring new vitality.
In doing so, organizations will discover greater value from their people inside and beyond, developing loyalty, retention, leadership, brand value, and overall organizational culture towards one of which people readily be a part.
In summary, the bottom line is this: know what you want and start doing it with an infectious leadership style, developing the brand of you and your distinct capabilities along the way.
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However, after repositioning the brand, appointing new leadership, and implementing its Blend Plan 2.0, Jamba Juice has since experienced accelerated growth.
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That understanding makes QED a brand recognized for quality and thought-leadership.
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It will leverage Philips' strong brand, strength in innovation, and leadership position in these businesses, with Funai's strong presence in North and Central America - and Japan, and its supply and manufacturing expertise.
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It attaches an incontrovertibly legitimate POV to its brand and, by donating money to leadership programs for girls and young women, it gives itself something to talk about with its customers other than scents and packaging.
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Clearly, brand leadership at the highest levels and for the leading brands is not what it used to be.
In addition, we will consolidate brand management and product portfolio management under the leadership of the business groups, and streamline most other functions.
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"Coach is a great company with exceptional brand and business equities and a strong and seasoned leadership team, " said Luis in a statement.
Having spent a lot of time in Cameroon and having represented the prime minister of Cameroon, you'll don't need a re-branding of the African continent as it relates to tourism and to try to bring dollars in, you need to re-brand some of the leadership in some of these African countries, particularly in Western African and sub-Saharan Africa.
For a great brand to stay great it also needs the talent (staff and agencies) that support leadership across the enterprise.
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The goal, however, is to grow and develop, but not at the expense of losing your brand reputation, what you stand for in the minds of consumers and what gives you the leadership position.
Have a leadership experience: managing teams and projects and also learning softer leadership skills: negotiating, influencing without authority, bolstering their personal brand, etc.
Like a VC, we want to see a leadership team with vision and the ability to execute and a strong plan for the brand.
His leadership, vision and commitment to innovation has energized his company and brought new life to an old brand.
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