Then we examined how closely what our engagement and loyalty metrics predicted about how brand marketing and advertising activities would play out in the marketplace for the rest of the year actually matched up with real market results.
Robison also has responsibility for worldwide corporate marketing activities, including brand strategy, internal and external communications, digital strategy and hp.com, environmental sustainability, social innovation and customer intelligence.
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Instead they view it as tactical activities to promote their brand, educate the market and attempt to engage with their customers.
Moreover, we believe Nike could recover its growth pace in China as it is taking steps to bring down its regional inventory levels, increasing its marketing activities to enhance its brand image, and realigning its product portfolio to suit Chinese preferences.
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The North Face, as another example, has invested in China to build enthusiasm for outdoor activities and to connect the brand to such experiences.
The growth of engagement activities like games would give a brand deeper data on customer behaviour.
These consumer-centric activities create lasting memories that contribute to brand loyalty and keep shoppers happy and coming back for more.
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These ads prompt people to answer questions about a brand or purchase behavior, watch a video, or take part in other activities in return for in-game currency with which they can buy virtual tractors and cops.
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To really live up to its brand promise, Standard Chartered felt it needed to fully understand the effect of its activities on the countries in which it operates.
Just as you spend money to build market share, launch new products and increase brand recognition, be willing to invest in initiatives that will change longstanding workplace practices--like performing preliminary activities off the clock or attending midday meetings--that put you at risk.
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