Was the core brand essence and symbolism carried over correctly when we translated into Spanish (or another language)?

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You need to figure out your brand essence, but the aspect of me that I put forth may vary according to audience, context, and time of day.

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Creative Brand Extensions: Particularly impressive are well thought out efforts by companies that have developed authentic ways to offer help that link back to their brand essence.

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The companies that succeed at brand extensions do so by keeping the essence of their brand in mind at all times when making the move.

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That image needs to be large so that it captures the essence of the brand, rather than a thumbnail.

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It often spells the truest essence of the brand.

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In essence, this entails developing the Samsung brand worldwide by 2005.

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Ultimately, expanding brand is about more than numbers and fans, it starts with the essence of who or what someone is.

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However, I would say that I spark to people who brand themselves and use their resume as a place to reflect their core essence.

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"The essence of British style is in its timelessness, " said Sue Newton, spokeswoman for quintessential British heritage brand Barbour.

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