And brand-sponsored content will potentially evolve (or revolve) to complete video programming or brand-specific gaming.

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David, like all our full-time editors and reporters as well as our contributors, is building his own brand and community around his topic-specific knowledge.

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They stress the importance of getting smokers to commit at an early age -- as early as 14, according to Waxman, though the company denies this -- to a specific brand of cigarette based on the belief that their first choice will be a lasting one.

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Although the food questionnaires used in the study did not ask about specific brands of cereals, popular brand-name cereals made from refined grains include varieties of Corn Flakes, Special K, and Rice Krispies, while examples of whole-grain cereals include Cheerios, shredded wheat, and bran.

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On the other hand, these schools have a valuable brand name, and they can compete strongly for the discipline-specific, artisanal market.

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But does that push viewers to drive away in a featured car, snack on a specific brand of chips, or reach for the best-advertised beer?

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Yet those specific issues of the case comprise a separate narrative from a broader brand-enhancement potential that Samsung has already begun to mine.

FORBES: Samsung: The Decisive Campaign Is Yet to Come

The 10 sessions will combine Champagne- and wine-specific topics with more general, practical business education, including marketing, human resources and brand management.

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He said that although vehicles had to be purchased through a so-called "national framework agreement", it was up to chief constables to decide which specific brand they wanted to buy.

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