Applicants can apply on behalf of a brand-new school, a restart of a persistently failing one, or a complete redesign of an existing, higher-performing school.
The gate receipts from sold-out stadiums, media revenues, and the intangible but very real benefits of goodwill all stay with the brand new Urbanized and Tressel-free school with a bright football future.
What we have got is a brand new school, brand new realignment of roads, 20 to 30 new shopping experiences, a cinema - that's what West Bromwich has been crying out for.