He won't even change the line of a fender for years, but with the resignation of Ron Zarralla, the president of North American operations and the apostle of the despised brand-marketing, he has won his first power struggle.
DailyCandy is holding a contest to identify three standout entrepreneurs and help in product development, brand-building and marketing to shape them to the DailyCandy standard of cool.
Yet fears persist, leading Prime Minister David Cameron to propose an education programme to promote awareness of advertising techniques as well as banning the use of under-16s as "brand ambassadors" in peer-to-peer marketing campaigns.
Chris Malone is chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
FORBES: Can't Buy Me Love: Marketing Reconnects With Our Pre-Industrial Roots
Hasbro found itself, then, with the pleasant headache of managing a well-heeled subculture dedicated to consumption and buzz-marketing their brand.
We are a highly-focused international brand marketing and distribution company with a clear strategy underpinned by world class distributor management and financial processes.
This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
FORBES: Built To Last: The Secret To Long-Term Customer Relationships
The company, under its Tapcon brand, began marketing large-diameter concrete screws with tiny, arrowhead-shape chisels wrapped around the screw, to cut into concrete like sharks' teeth.
The Cultural Traction report ranks brands based on VIBE, or those perceived to have the most Visionary, Inspiring, Bold and Exciting attributes, according to the WPP-owned global brand and marketing consultancy.
Helen of Troy ( HELE) is a brand-name consumer goods manufacturing and marketing company.
FORBES: Stock of the Week: Buy This Neglected Consumer Brand Treasure Trove
T-Mobile is marketing itself as the value brand and is acquiring an even more value-oriented brand.
FORBES: T-Mobile: Nearly Roadkill a Year Ago, Now a Roadrunner?
He expanded his reach in December when he became a brand ambassador for Lisbon-based mobile marketing start-up Mobitto.
FORBES: Cristiano Ronaldo And Lionel Messi Rule The World, But Not The U.S.
Social media is currently the best place to build your brand through marketing that is non-invasive and puts the customer first.
Companies shouldn't choose between direct-response demand-building initiatives and brand marketing.
The Toyota event is "great for the Digg brand because it credentializes the platform and gives them news value, " says Adam Hanft, a brand strategist with New York-based marketing firm Hanft Projects.
While we applaud the efforts to reduce the presence of toxic chemicals in Avon products, we maintain that continuing to build brand recognition through breast cancer cause-marketing while continuing to sell products that are not completely free of toxic chemicals is a harmful contradiction.
FORBES: Pinkwashing: Researchers Take On Avon In Breast Cancer Battle
As a Marketing Associate for a brand-new start-up, I recently launched a crowd-sourced funding campaign to bring in contributions from interested funders and get the word out about our website and mission.
FORBES: Crowd-Funding Campaign Lessons Learned: What You Need to Know
Most importantly, they believe Meredith's no-nonsense culture and roots in consumer marketing might finally enable the kind of cross-brand advertising buying that Time Inc.
Even the simplest single-brand presence on Facebook requires, at a minimum, cross-functional collaboration between marketing, PR, agencies, and a social media manager.
FORBES: Have It Your Way: Lessons From The Burger King Twitter Hack
One of the shrewdest alt-fuel marketing moves Toyota made early on was to create a sub-brand for its hybrid engine technology, with the Hybrid Synergy Drive badge that appears on every Toyota hybrid vehicle.
Here in 798, once a complex of factories and warehouses that has now been converted into galleries, studios, restaurants and tech startup hubs, he says they were inspired to create brand new ideas from the heart rather than marketing-centered concepts.
FORBES: Chinese Tech Star Jack Xu Looks To PaPa For His Next Hit
David Sable, chief operating officer of Wunderman, a brand-building agency that is part of the global marketing firm, WPP Group, advises advertisers in a downturn to rally to protect and preserve brand equity that has been nurtured for years, with continued investment in and support of branded products.
Simply put: the Jordan Brand is just re-living a great moment in Nike marketing history.
FORBES: Michael Jordan's Johnny Kilroy Makes Return After Nearly 20 Years with Fun Marketing Push
Simply blasting out self-serving marketing material that only benefits your brand is lazy.
Consumers have developed an armor-plated capacity to ignore brand appeals, meaning successful marketing depends on finding ways to stand out and be remembered.
Teva the largest generic pharmaceutical company in the world, marketing about 400 generic medications and 50 brand-name drugs, with approximately 180 new generics awaiting FDA approval.
FORBES: Vanguard Health Care Fund's Latest Purchase: GMCR,TEVA, RHHBY, MDRX
MCI's brand, marketing and billing systems with its burgeoning local-telephone operations, it might be able to take a big slice of business away from the Baby Bells.
So Biki tied up with Hilton International, agreeing to co-brand his Trident hotel chain. (The marketing deal ended in March.) He hints at future partnerships, even, perhaps, a merger.
应用推荐