One response to this problem has been to focus conservation brand-making on species that need greater attention.
Long story short, American Needle Inc. argued that the NFL violated antitrust law because all 32 NFL teams worked together to freeze it out of the NFL-licensed-brand-hat-making business when they gave that exclusive right to Reebok for ten years.
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The new channels are as much about brand-building as making money.
Adidas is stocking many of its China outlets with its lower-end NEO brand, making sure Chinese consumers get their fix of red skinny-fit jeans, fashion ponchos and button-down gingham shirts.
Just how much brand-name merchandise is making its appearance in the military is unclear.
However, Spyker failed to reinvigorate the loss-making brand, and Saab Automobile filed for bankruptcy in December 2011.
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Twitter took another big step in making its platform brand-friendly through its announcement of a new Ads API today, which will allow partners to manage marketing campaigns much more fully on the site.
Quite soon it was making entire Apple-brand devices.
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"It's not just sommeliers, but high-end retailers who are making the market, " said Evan Spingarn, German-brand manager for New York-based wine importer David Bowles.
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By offering a television program that went behind-the-scenes to create compelling storylines, the NHL found a means to making its brand of hockey and the personalities within it accessible to die-hard fans, casual fans, and probably a good many who never even knew they could be interested in any of it.
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Powered by OPTiM's one-of-a-kind technology, Optia delivers a brand-new support ecosystem for smartphone users, making it easier than ever to source instructions and feedback to resolve issues and answer questions.
London says he worked hard to brand himself, making his round sunglasses and wide-brimmed hat a trademark.
Applbaum and his team are making a 90-year old brand more relevant.
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For every Novartis, which had four new drug approvals in 2001, there is a Bristol-Myers Squibb--which, despite making what appeared to be the right strategic moves, has not introduced a brand-new drug since 2000.
The deal only includes the property itself and the brand -- none of Digg's remaining employees will be making the move to Betaworks.
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Brand websites increasingly are not the first stop on the decision-making voyage, and sometimes not visited at all, but only after determining what brands are worth even hearing from.
If global brand name and prestige are a top-most major factor in decision making, Harvard is hard to beat for some years to come.
While most of us have been focused on the Matrix One, DMM was, for a time, running another brand, Pacatek, which was also supposed to be making low-end Android tablets.
But it's got a problem of its own making: a brand diluted by application on too many objects--underwear, dishes and sunglasses, to name a few.
The finding from our annual Fashion Brand Index that shows an increasing importance of fashion brands in the decision-making and purchasing process supports our claim that brands have never mattered more than they do now.
Though it is paying a large premium for O2, it is getting its hands on a well-regarded brand in a country where consumers spend a lot of time making mobile calls and sending text messages.
The other part that's always tricky is the creative control because it's not in a brand's nature to relinquish control--they're used to making commercials, which are very controlled and highly manipulated 30-second spots that paint a pretty picture of their brand.
The decisions they are making now--move beyond footwear? sell shoes under other brand names? place a big bet overseas?
The sixth series of the popular BBC One show began in October this year, making a star of garrulous runner-up Stuart Baggs "The Brand".
And second, from an advertiser's perspective--unlike the Disney channel, we are advertiser supported--the time in your life when you're making the most brand decisions that you'll hold on to for a very long time is when you get into your late teens and early 20s.
The real reason for the ban is that a group of haughty, loud-mouthed critics claimed the egg sandwiches debased the Starbucks image, making the brand appear common, like Wendy's, McDonald's, Burger King or Dunkin' Donuts.
Most marketing experts believe that it takes between 5-10 separate instances of exposure to your brand name and image before prospective customers feel comfortable making a purchase decision with your company.
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Two-way communication between the consumer and the retailer can increase brand loyalty since the consumer feels he is making a direct impact on the purchasing process.
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