Based in Yiwu, in southeastern Zhejiang Province, Neoglory started off in 1995 as a simple low-cost manufacturer of cheap rings, bracelets and necklaces.

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She carelessly drops them onto a chair she is standing near, so that the rings, necklaces and bracelets fall down and roll under the seating.

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Russia denied it had the treasure until 1993 - then in 1996 it put necklaces, bracelets and other objects from the collection on display at Moscow's Pushkin Museum.

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To help cope with collapsing currencies and crumbling stockmarkets, patriotic Thais and South Koreans have been handing in their gold bracelets, brooches and necklaces to be melted into ingots that can be used to repay foreign creditors.

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The diva concept, with its bright pink heart logo and cheap, fashionable necklaces, earrings, rings and bracelets, has been a hit with teenagers and twentysomethings in 22 countries.

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