In addition to her tiny bikini, she wore bracelets and various rings, never fewer than eight of the latter covering her fingers.

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The diva concept, with its bright pink heart logo and cheap, fashionable necklaces, earrings, rings and bracelets, has been a hit with teenagers and twentysomethings in 22 countries.

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Based in Yiwu, in southeastern Zhejiang Province, Neoglory started off in 1995 as a simple low-cost manufacturer of cheap rings, bracelets and necklaces.

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She carelessly drops them onto a chair she is standing near, so that the rings, necklaces and bracelets fall down and roll under the seating.

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The Jessica Simpson collection will feature rings, earrings, pendants and bracelets, available in a range of affordable price points, the company said.

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