Law and business degrees, awarded by BPP University College, will be taught at New College, Swindon from September.

BBC: Private university to offer degree through FE college

Last year, BPP University College became the first private university to be created in the UK for more than three decades.

BBC: Private university to offer degree through FE college

Carl Lygo, head of BPP University College, suggested on Monday that students this year were "calling the shots" as they shop around for places.

BBC: Few students 'trade up' university places

After all, BPP University College, as a for-profit institution, is more familiar with the concept of competing based on price than these public universities which are more accustomed to receiving government subsidies to cover a very substantial portion of their costs.

FORBES: Price Competition in the UK