So it was perhaps only a matter of time before the boy wizard zapped up an actual rock star.

FORBES: Wizard Rock

But the manly superheroes of The Avengers have already put the boy wizard in his place at the box office.

FORBES: Superheroes Put Summer 2012 On Path To Be Richest Ever At The Box Office

LONDON, England (Reuters) -- The creator of Harry Potter, the world's most popular boy wizard, is set to cast a spell over "The Simpsons, " her spokeswoman said Wednesday.

CNN: Rowling

The novels, about a boy wizard who survives the attack that kills his parents, became a worldwide phenomenon and were turned into eight blockbuster films starring Daniel Radcliffe.

BBC: JK Rowling holds new novel

After retiring her boy wizard, J.

WSJ: How to Kill a Vampire (Series)

But even as the adventures of a bespectacled boy wizard have proven that the world still has an appetite for the written word, one wonders if Hodgman still sees a place for the publishing world he abandoned a decade or so ago to great success.

ENGADGET: John Hodgman on the death of publishing and being a Mac trapped in a PC's body

The old woman or beggar magically transforms into a wizard who supports the boy on his quest.

FORBES: Generosity in Tight Times