Along the way she persuaded the biggest name in the Philippines -- boxing legend Manny Pacquiao -- to join her fight.

CNN: The Fighters

But maintaining its image for authenticity as boxing's main brand will be tough without getting big-name fighters back into your camp.

FORBES: Sports Business

He made his name aged 17 at the Athens Olympics in 2004 by becoming Britain's youngest ever boxing medallist.

BBC: News - Today - Concerns raised over Olympics 'legacy'