They're getting a lot back from the sales of DVDs but they're not sure that the money they're spending on advertising is what's accounting for it as opposed to the stars' names on the box or the word of mouth.
As Mike Flemming pointed out yesterday on Deadline Hollywood, that could hurt movies like The Lincoln Lawyer and Limitless that are holding steady at the box office thanks to word of mouth.
The stock keyboard also offers Swype-style typing and even throws in an extra bullet point for good measure: as you drag your finger from letter to letter, a box pops up showing you the word you're currently typing.
They're expected to be available "very soon" though there's no word on pricing plans for the box or the subscriptions.
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That means the movie will garner strong word of mouth which should keep the box office healthy for the next few weeks.
Box, for example, started spreading entirely by word-of-mouth, and now has grown big enough to merit a fleet of salespeople calling on would-be customers.
But this is the time of year when studios start slowly rolling out smaller movie they hope will develop good word of mouth and grow at the box office (and then land lots of Oscar nominations).
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Apparently the 360 will also play VC-1 (aka WMVHD, one of the Blu-ray codecs) files out of box, as well as MP3 and WMA. No word yet on all that wireless biz we've been hearing about, either.
The service, which allows Oxfam's 700 shops to post vintage items for sale online, was set up three years ago after the charity noticed more people were typing the word "vintage" into the website's search box.
It has a nifty word finder that doesn't require opening up a separate dialog box as in IE.
Taouil also sent a drive whizzing past the right-hand post and Hibs' Derek Riordan had the last word in stoppage time, meeting a clearance to the edge of the penalty box and volleying it agonisingly on to the crossbar.
If you're absolutely certain you're going to run only text-based word processors or spreadsheets on an IBM-compatible, or simple word processors and spreadsheets on a Mac, you can settle for a basic box with one megabyte of memory and a 40-megabyte hard drive.
Despite the average grade, with reviews so much stronger than most films aimed at teens, and an encouraging 18 percent bump on Saturday (which suggests positive word-of-mouth), "Chronicle" might not plummet at the box office the way "F" graded "The Devil Inside" did a few weeks ago.
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