That pays for the high-tech printing, hand-binding and a presentation box that's covered in goatskin and linen.

FORBES: Hint: It costs $2,900, and a seabird is the main character.

The main reason you have only a few ounces of printed junk mail in the box outside your door, not a ton, is that printing and shipping this kind of mail costs money.

FORBES: Side Lines

The Sporting News made its name by printing all the batting averages of every player in each league and every box score for the previous week.

FORBES: The Sporting News Ceases 126-Year Print Publication