Cheaper, lower-quality wines have been available in bag-in-box packaging of some sort for 40 years.

FORBES: Magazine Article

The Friends: Complete Series Blu-ray box set is presented in highly collectible new packaging consisting of a lenticular box cover, a hard-cover book that holds 21 Blu-ray discs, plus a 32-page episode guide.

ENGADGET: Friends: The Complete Series Blu-ray set arrives November 13th for just under three bills

Right out of the box things changed, the packaging was nice and created some excitement, the accompanying accessories were ample.

ENGADGET: Review: Samsung BD-P1000 HD

S. -We're going to give them a pass in our review on the lack of out of box Symbian and Mac support, as their packaging suggests it should have.

ENGADGET: Slingbox PRO hands-on

To overcome to the low image problem of box wines, Constellation embarked on extensive sampling and trial and used the packaging to amplify a message of quality by noting appellation and awards.

FORBES: Constellation Transforms The Wine Market With Inside The Box Thinking

Jack in the Box trimmed the fat in its second quarter, helping it to overcome higher costs for food and packaging and same-store sales that were sapped by softening consumer spending.

FORBES: Magazine Article

In its third quarter regulatory filing, the drug giant said these discussions would likely to lead to a 'black box' warning'in which warning language is displayed in bold type on a drug's packaging.

FORBES: Pfizer Says FDA Warning Likely For Bextra

Lenovo has committed to packaging reduction, recently reducing packaging material by 20 percent of yearly volume, saving an additional 10 paper coffee cups per box shipped.

ENGADGET: Lenovo ThinkPad L Series arrives for the eco-conscious professional