That same year, Bon Jovi hired former IRS agent Mimi Box to help start the Philadelphia Soul Foundation, initially in conjunction with the Arena Football League team of the same name, which Bon Jovi co-owned.

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Private foundations were the rage in the 1990s, with some promoters selling "foundation-in-a-box" kits to the merely affluent.

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To corner the market, one of the two billionaires will first have to win over Comcast, which is currently offering Microsoft's Foundation Edition software and testing the Moxi box, made by Allen's company, Digeo.

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