It's a setup that expands on the water bowl camera, with more splashing and even slow-motion shots of the puppies shaking off water.

CNN: Puppy Bowl Sunday: Survival of the cutest

With the Super Bowl, for example, CBS is promising a second screen app laden with stat updates, game highlights and alternate camera angles.

ENGADGET: The state of the second screen: Will TV companion apps proliferate or dwindle?