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It is chockablock with art galleries, boutique hotels, design shops, hipster bars and cafes - there is even a Soho House, which opened last year.
BBC: Living in: Berlin
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Set in a Milanese palazzo (a grand public building) north of the city centre, the concept is a winning combination of a three-room hotel, art gallery, design boutique and cafe-restaurant, and Sozzani has since replicated its success in Tokyo and Seoul.
BBC: Milan��s designer label food
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The boutique hotel is part of the Design Hotels family, and all 39 rooms in the two Georgian townhouses are decorated in sophisticated tones of black, white and gray.
BBC: Openings: London, Marrakech, Athens, Rovinj, Los Angeles