Poor writing in business has an impact on the bottom line, leading to loss of customers and profit, while poor writing within an organization can lead to costly inefficiencies and communication breakdown.
Most people start at the bottom, playing gigs in pubs and clubs, writing songs and sending demos to record labels in the hope that someone, somewhere will spot the hidden talent and sign them up as the next big thing.
Mr Wright later uploaded a picture to Twitter which showed five or six words on the bottom-right corner of the painting with black streaks of paint running down from the daubed writing.
Thus, in contrast to academics and others who can gracefully dodge complex issues by writing lengthy scholarly articles (or less scholarly blog posts), investors need to arrive at a bottom line, and make real decisions.