Its logo, easily overlooked, looks like fine print at the bottom of ads.

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In this case, Kellner and other lawyers sued AOL over its practice of slapping banner ads across the bottom of outgoing e-mails.

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The search box is likewise cleaner, with the eye catching a white screen across most of the page, and the information about search on the bottom of the page, like the ads on the initial page of Gmail Preview.

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Its software allows video creators to embed instructions for the player to show several kinds of advertising in videos, including pre-roll video ads, text ticker ads that run along the bottom of the image, and small clips displayed in the corner of a video.

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Waze CEO Noam Bardin says that while his team was thinking bottom-up, figuring out how to sell ads against its traffic content, Meeker was thinking top-down, advising him to imagine how Waze can steal dollars from the multibillion-dollar billboard and radio markets.

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Those old coins in the bottom of your attic trunk just got marvelously valuable, if two full-page ads in the NY Times today is any proof.

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