There, in a working class neighborhood with public housing and many immigrants, Spanish media reported that champagne bottles were popping at the lottery office that sold many of the winning tickets.

CNN: Spain's massive lottery awards billions

There was a slight downturn in 2008 and 2009, attributed in part to a growing public campaign against bottled water and in part to the severe recession, but sales have resumed their upward climb as companies cut the price of bottles and launched an even more aggressive media and advertising blitz.

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