Millenials are also more appreciative of the superior eco-friendliness of box wine in comparison to bottled wine.

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This consistency and volume allows Southcorp, which exports 65% of its bottled wine, to develop global brands (Wynns Coonawarra Estate and Seppelt are two other Southcorp labels).

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Also, in 2010, the South African retail giant became the first to offer customers wine bottled in the eco-friendly PET (Polyethylene Terephthalate).

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The lawsuit alleged Bordeaux wine had been labelled to suggest it was bottled between 1864 and 1950.

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This energy, which has been described as bottled electricity, is what makes Madeira such an interesting wine to appreciate.

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As over 90% of all wine is consumed within a year of being bottled (and within 24 hours of being purchased) for most drinkers the argument about the long-term effects of plastic will seem fairly theoretical.

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But everyday consumer products will fare well too as both urban and rural wages and consumption will climb, with annual double-digit percentage sales growth projected for footwear, beer, wine, liquor, milk, diapers, tea, juice and bottled water.

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I'm told many Italians actually prefer to pair pizza with bottled lager, and varieties such as quattro formaggi have been known to match very well with sparkling wine such as Prosecco.

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