Then, as we grew, we became the first to offer organic bottled tea.

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Mr Nalebuff already runs a successful firm selling one of his bright ideas: bottled iced tea that actually tastes like tea.

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But everyday consumer products will fare well too as both urban and rural wages and consumption will climb, with annual double-digit percentage sales growth projected for footwear, beer, wine, liquor, milk, diapers, tea, juice and bottled water.

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The company innovated by bottling its tea hot, avoiding preservatives and offering it year-round instead of just in the summer as many bottled iced teas had been.

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