"Pepsi has the leading market share in the U.S. in sports drinks, ready-to-drink coffee, bottled water, juice drinks, ready-to-drink teas and the number two position in carbonated soft drinks, " notes Stack.

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But everyday consumer products will fare well too as both urban and rural wages and consumption will climb, with annual double-digit percentage sales growth projected for footwear, beer, wine, liquor, milk, diapers, tea, juice and bottled water.

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Perhaps he, like many of us, shared the sentimental view espoused on the back label of a million bottles that wine is a simple agricultural product, the fermented juice of grapes that is maybe aged for a time and then bottled.

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