In America, where the price of a gallon of petrol can be less than the price of a gallon of bottled water, large fuel-guzzling trucks and sport utility vehicles (urban assault vehicles) make up more than half of the market.

ECONOMIST: Car design

Pepsi Bottling struggled during its third-quarter, which ended Sept. 3, as American consumers cut spending on discretionary items like bottled water as the cost of fuel and food rose.

FORBES: Market Scan

Pepsi Bottling Group struggled against the weak economic conditions in the United States as consumers cut spending on discretionary items, including bottled water, as the cost of fuel and other food pressed on their wallets.

FORBES: Magazine Article