At Renaissance, I talked with a neonatologist who trained at my hospital, in Boston, and brought McAllen new skills and technologies for premature babies.

NEWYORKER: The Cost Conundrum

Vendors that have deployed hundreds or thousands of iPads installed with marketing and CRM apps to the field include Medtronic, Abbott Laboratories, Boston Scientific, Otsuka, Zimmer and Life Technologies .

FORBES: Connecting marketers to the Forbes audience. What is this?